How do longstanding, established industries regroup and make change that brings them front and center with today? New customer habits, new production technologies, new lateral competition, new regulations, and new means of distribution — these are all signposts when an industry is going through the major change called “dematurity.”
Dematurity, like disruption, can catch a business off guard. And businesses that aren’t on board with the changes risk being left behind. As Sviokla says, “Half the task is recognizing the facets of impending change early enough to prepare.”
Where do you see the signposts of dematurity in your industry? Is it coming? Are you on it?