4 Questions to Focus Your Strategies (and Messages)

Competing priorities, side distractions, and disparate audiences can make it difficult toDeathtoStock_Desk7 maintain a clear focus in strategy development. How do you work through the divergence to bring your strategy (and the messages you use to communicate that strategy) into sharp focus?

Whether your strategy and messages are directed to shareholders, clients, a single employee, or another party in a negotiation, consider these four questions for effectiveness, outcomes, and impact.

  1. What do you want people (your audience, those who will be impacted by your strategy, etc.) to Think?
    – For instance, as you read this blog post, my objective is for you, the reader, to think about the ways Think-Feel-Know-Do make sense in guiding strategy and message development.
  2. What do you want them to Feel?
    – In this post, my aim is for you to feel empowered as you approach strategy and message development (and to feel impressed, of course, at my ability to boil it down like this for you).
  1. What do you want them to Know?
    – My objective here is for you to know these 4 questions and remember them.
  1. What do you want them to Do?
    – I’m hoping that you will use these 4 questions to guide your strategy and message development.

Think – Feel – Know – Do.
People act and respond on all these levels.

Try it out. Let me know how it works for you…it has worked for dozens of my clients and their leaders.

Want to see more of what we think and talk about at TPG Companies, Inc.? Click the “Follow” button at right to deliver new posts to you as soon as they’re published.

About Paul Kirpes, TPG Companies

For over 35 years, Paul J. Kirpes, Founder and President of TPG Companies, has transformed businesses, corporations, communities, and ventures in the private and public sectors throughout the U.S. as well as internationally. Paul empowers companies, their owners, and leaders to Transform, Perform and Grow!
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3 Responses to 4 Questions to Focus Your Strategies (and Messages)

  1. cosmapec2013 says:

    Paul, interesting concept, I will think about situations where it is applicable when next developing a strategy for a client (actually I am in the middle of a strategy planning session for my own business, so I will try it out here first!) I will get back to you with observations and thoughts on how it worked.

    Kind regards


  2. Thanks Rob – I’ll be glad to know your thoughts as you apply these questions. I’ve found them to be highly valuable, as have a number of clients we’ve worked with.

  3. Pingback: Strategic Thinking as a Teachable Skill | Transform. Perform. Grow.

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