I’ve been told I sometimes repeat myself. I admit it. There are certain lines – maxims – that are useful and true in so many business situations, that I find myself repeating them. So I’ve gathered ten of my favorites, hoping they may resonate with you as they do with scores of business owners and leaders we have coached, advised, or otherwise helped.
It makes sense to start with the foundation for everything else. That is: Take the Principled Approach.
Easy to say.
Plenty of us publish corporate values that include something about ethics, or integrity, or responsibility, or principles. Search for “company values integrity” and you get 162 MILLION hits on Google. Lots of others use different words to say something similar. For example, Google itself lists one of its core values as, “You can make money without doing evil.”
I’m less interested here in how we talk about what we do; I’m interested in how we actually behave, in practice.
Each of us is faced with a thousand chances every day, to decide whether or not we’re going to Take the Principled Approach. Taking the Principled Approach means trying to consciously behave, in all settings, in a way that reflects my moral principles and the values professed by my company.
- How will I talk to this employee about their project?
- How will I describe my product to this prospective customer?
- How will I answer a question from my client?
- How will I decide to bill (or not bill) this past half hour?
- How will I negotiate these Terms and Conditions?
- What decision will I make when faced with a new opportunity?
The Principled Approach makes good sense for business.
First, because stronger (and longer lasting) customer and employee relationships result when people can trust my word – and Taking the Principled approach means people can trust my word.
Also, win-win business deals are the strongest. With the Principled Approach, I’m not giving away the farm – because that wouldn’t keep me around very long, and it doesn’t represent the value of my product or service in an honest way. Neither am I squeezing the other party for every dime. I’m deciding and acting in ways that bring BOTH the other party and my company to success and profitability. We both win – and that gives us a better chance of building an even more profitable future together.
What business impact do you see when you Take the Principled Approach?
I’m eager to share more with you. Watch this space for numbers 2-10 of 10 Maxims to Boost Business Impact and Effectiveness – coming soon!
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