Tenth and last (for now) in a series of ten maxims I find myself repeating often.
That can be a good thing. It can even be great. But like every good thing, it can also be problematic – even severely so.
I’ve seen countless companies grow and change, achieve success and commendable profitability, when that growth and change occurs from a place of clear knowledge of who they are at their core. But – companies that Lose the Core in order to Do the More, are almost always less likely to succeed.
Knowing who you are at your core comes from being crystal clear about your company’s Mission, Vision, and Values – and then making sure that your innovation, growth, and change is grounded in that core.
Your Core grounds you, but it isn’t necessarily static.
It’s best if company leaders check in with their Core at least annually (or ideally, quarterly or even monthly) – does this still represent us, and tell the world who we really are? Does it still represent how we function and where we are going?
Don’t Lose the Core to Do the More. Know what your Core is, and you’ll know if the More aligns with it or not.
So there you are. Ten Maxims to Boost Business Impact and Effectiveness. I hope they resonate with you as they do with scores of business owners and leaders we have coached, advised, or otherwise helped.
I’ve got more Maxims, too. What are yours?
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