10. Don’t Lose the Core to Do the More: Maxims for Impact and Effectiveness

Tenth and last (for now) in a series of ten maxims I find myself repeating often. 

The Next Big Thing can be great – except when it isn’t.apple core

In the world of VUCA, permanent whitewater change, and the imperative for innovation, there’s pressure all around to grow – change – grow – change – and at a faster pace.

That can be a good thing. It can even be great. But like every good thing, it can also be problematic – even severely so.

I’ve seen countless companies grow and change, achieve success and commendable profitability, when that growth and change occurs from a place of clear knowledge of who they are at their core.  But – companies that Lose the Core in order to Do the More, are almost always less likely to succeed.

KnowingCore-New Idea who you are at your core comes from being crystal clear about your company’s Mission, Vision, and Values – and then making sure that your innovation, growth, and change is grounded in that core.

Your Core grounds you, but it isn’t necessarily static.

It’s best if company leaders check in with their Core at least annually (or ideally, quarterly or even monthly)  – does this still represent us, and tell the world who we really are? Does it still represent how we function and where we are going?

Don’t Lose the Core to Do the More. Know what your Core is, and you’ll know if the More aligns with it or not.


So there you are. Ten Maxims to Boost Business Impact and Effectiveness. I hope they resonate with you as they do with scores of business owners and leaders we have coached, advised, or otherwise helped.

I’ve got more Maxims, too. What are yours?


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About Paul Kirpes, TPG Companies

For over 35 years, Paul J. Kirpes, Founder and President of TPG Companies, has transformed businesses, corporations, communities, and ventures in the private and public sectors throughout the U.S. as well as internationally. Paul empowers companies, their owners, and leaders to Transform, Perform and Grow!
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